YOUR GUIDE
Lead Without Selling Your Soul.
I'm Shasta May-Hernandez — leadership coach, founder, and creator of the Alignment in Motion framework.
MY STORY
Building out of alignment almost broke me.
I spent years building a business the way I thought I was supposed to — grinding, performing, optimizing. I was successful by every external measure. And I was exhausted, disconnected, and quietly falling apart.
The turning point wasn't a strategy shift. It was a soul shift. I had to stop asking "what does success look like?" and start asking "what does alignment feel like?" That question changed everything.
Now I guide high-achieving founders and business owners through the same transformation — not by adding more to their plate, but by helping them move from the truest version of themselves, one aligned decision at a time.
I am proudly Blatine, Chichimecca, and Queer. I guide everyone who is ready.
THE FRAMEWORK
Alignment in Motion
After years of coaching founders through transitions and transformations, I developed a signature framework built around one core truth: sustainable success requires alignment across all three domains of your life.
01
LIFE
Your wellbeing, energy, identity, and the rhythms that sustain you. We start here because everything else flows from how you're living.
02
LOVE
Your relationships — with yourself, your people, and your community. Alignment in love means your connections fuel you rather than drain you.
03
WORK
Your business, your mission, and the impact you're here to make. Work in alignment feels like expression, not performance.
When life, love, and work move together — that's Alignment in Motion. That's what we build.
EXPERIENCE
9+
Years coaching
1,000+
Founders guided
3
Coaching tiers
READY TO BEGIN?
Your free clarity call is the first step. No pressure. No pitch. Just alignment.